Steve Elsoe


Sea Run Advisory Group
B.A. Communications, 1983 University of Washington
Licenses previously earned include Series 7, 63 and 24

Prior to founding Sea Run Advisory Group, Steve spent almost 20 years with the Russell Investment Group in a variety of institutional sales and management positions.

Beginning in 2006, Steve managed the national sales team that offered Russell’s institutional funds to a wide variety of capital pools. Steve worked with nine regional sales directors to ensure their success selling Russell’s wide range of traditional and alternative investment solutions.

He was also involved with product development initiatives to help Russell evaluate current market conditions and to project the potential profitability for future investment products. These initiatives evaluated opportunities such as Frontier Emerging Markets, Microcap U.S. Equities, Directional Hedge Funds, and Infrastructure Private Equity Funds.

Beginning in 1996, Steve offered Russell’s investment management capabilities to a wide variety of institutional pools of capital. His clients included corporate defined benefit plans, 401K plans, endowments, foundations, public funds and Taft-Hartley funds. He was very successful in this role, selling over $6 billion in new assets for Russell over the next 10 years.

During his first seven years with Russell, Steve worked with investment management organizations to assist them with their marketing efforts. He provided a variety of consulting services and analytical tools to help them better understand and communicate their investment results and portfolio characteristics to the institutional marketplace.

Prior to joining Russell, Steve worked with Xerox Corporation from 1983-1989 in Seattle. He had a very successful experience there, both as a sales representative and as a sales manager.

Steve and his wife are involved with providing support to organizations such as the Food Bank at St. Mary’s church, as well as entities that provide higher education opportunities to disadvantaged students.

William Michael Borland


Sea Run Advisory Group
B.A., Mathematics, University of Washington, 1985
CFA Charterholder, CFA Institute, 2001

Prior to joining Sea Run Advisory Group, Bill Borland was the managing director for Russell Investment Group’s institutional business. In this role, Bill led the institutional group to develop, promote and implement investment solutions for a wide range of clients including traditional and alternative investments, policy implementation, overlay services (LDI & Portable Alpha) transition management and consulting. Bill also served as a member of Russell’s institutional investment group’s senior management team which oversees the company’s institutional business. He was a member of Russell’s operating committee which governs the international investment services firm’s strategic business direction.

Prior to managing the institutional group, he served as a director in Russell’s alternative investments division. He was responsible for the marketing of Russell’s alternativeinvestment products, including private equity, hedge funds and real estate, throughout the U.S., Canada, U.K. and Scandinavia. He was named to this role in 1999.

Bill joined Russell in 1996 as a client executive for Russell’s analytical services division. Bill was responsible for assisting investment managers in their marketing efforts by providing consulting services and various analytic tools.

Prior to joining Russell, Bill was with Reardon, Rivard & Associates, a Seattle-based institutional money manager, as vice president of sales and client service from 1994 to 1996. During his tenure assets grew from $30 million to $300 million.

Bill began his career out of college with Xerox Corporation where he worked from 1985 to 1994 as a sales representative, sales manager and sales trainer.

Bill is currently on the advisory board at Strategic Global Advisors, involved in the “For the Children” program, a nonprofit organization that offers Belarusian children in need a health respite from the after effects of the Chernobyl accident, an effort for which he won the Jane T. Russell “Heart and Soul” award in 2004.

Client List

  • Silver Creek Capital Management, LLC
  • Acuitas Investments, LLC

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